Professor David Little through his presentation sought in this perception-reality analysis of shrimp, to contextualize the negative perception of the species that’s been playing out in the European media. After evaluating the toxicological risks of consuming shrimp, Professor Little went on to compare those risks to toxicity claims made in a selection of media reports. Preliminary results also from Institute colleague Dr RichardNewton's research were also presented at this Global GOAL 2016 conference.